The impact of effective training on a company Essay

The impact of effective training on a company - Essay Example In order to gain a full understanding of what training is, it is imperative to begin by explaining the meaning of the whole concept. Mullins (2010, p 502) define training as â€Å"content based activity, normally away from the workplace with an instructor leading and aiming to change individual behaviour or attitudes. Training and development are beneficial for both firms and the employees. In most cases, the performance of the employee is shaped by their attitude or behaviour towards something. Of notable concern is the fact that these attitudes and behaviours are not static since they are subject to change. Managers that are concerned about improving productivity as well as performance of their employees ought to identify the areas in which the employees need training so that they can improve their performance at work. This will also help the organization to achieve its desired goals and objectives. In most cases, successful training begins with the needs assessment which is used to determine the number of employees that need to be trained and what they need to be trained in order to accomplish. A set of objectives is often formulated and these state the purpose of the training and the competencies that are required by the trainees. . Swanepoel et al (1998) suggest that the needs analysis of training requires time, money and expertise. Successful training ought to be properly planned since it may negatively impact on the employees if poorly conducted. When the managers have identified the employees who need training, a proper program is put in place and this ought to be properly followed in order to obtain the desired results. Training is not an event but it should be a continuous process that is aimed at constantly improving the performance of the employees. Schultz et al (2003) posit to the effect that the viability of the organization can be achieved if it has programs that are intended to train and develop the employees such that they are in a position t o deal with the challenges they may encounter in their dispensation of their duties. The employees’ skills should be upgraded in order for them to be able to meet the demands of the ever changing environment in which they operate. Therefore, it is imperative for the HRM to make sure that basic training is provided to the employees so that they are equipped with the required knowledge and competencies to deal with challenging tasks that can arise in their work. This also helps the employees to come up with amicable solutions that can help to deal with problems they may encounter in their operations. It is quite obvious that we are moving into a knowledge economy where employees should be trained so that their skills and competencies are improved. Hurn (2007) posits to the effect that training can help to improve the performance of people who come from different cultural backgrounds. This will help them to generate knowledge about different cultural aspects that can impact on t heir performance in the workplace in different areas. Basically, the purpose of training is to improve the skills and to change attitude (Mullins, 2010). Training can be a great motivator in the workplace and it can lead to many possible benefits for both the individual and the organization. For instance, training can increase the confidence, motivation and commitment of staff (Mullins, 2010). Motivated employees are committed to their work and

Marketing a New Service Case Study Example | Topics and Well Written Essays - 13750 words

Marketing a New Service - Case Study Example The service thus conceived has the potential to generate revenue from two channels- the insurer and the medical centers. This is explained in greater detail in the section titled "The Proposed Service". Targeting the ideal customers delineated as those who would need minimum financial outlay for the sale to close. These could be customers who are already buying from the company and would therefore be receptive to new ideas This paper begins with a review of literature which explores the key marketing concepts and principles that can be applied to the marketing of a new product or service. The review focuses on marketing of services, how the marketing of service differs from that of product and how the environment impacts marketing strategy and marketing efforts. The section reviews the 4 Ps of marketing, SWOT analysis, McKinsey's 7S model, stakeholder analysis, PESTLE analysis and BSC model. The next section of this paper explains in detail the service being proposed, and analyses its profitability and feasibility. It discusses in detail about the marketing environment and gives background on the company that will launch this service. The section explores how marketing concepts discussed in the review of literature apply to this innovative service. 2. Review of Literature Traditionally, marketing is explained as anything that creates business or keeps a customer. Blanchard (2003) states that customers are the reason for a company to stay in business and thus customer input and customer preferences must shape almost all aspects of work. It is also said that Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer. This definition can be explained further. Strategies refer to the direction that marketing effort will assume over a period of time, while tactics are specified steps or decisions made in order to follow the strategies established. Strategic and tactical planning